Le Musk began its journey in 2016, born from a conversation between A.R. Rahman and his wife, Saira Rahman, who shares his passion for perfumes. She once asked, “Why isn’t scent used as a narrative device in cinema?” That question sparked Rahman’s imagination. Around the same time, a friend introduced him to VR technology — and the idea of building a world that engages all senses took root.
📅 Production Timeline
- Shot in Rome using 360-degree VR cameras
- Produced in 2016–2017, with its first preview at NAB Las Vegas in April 2017
- Developed in collaboration with Ideal Entertainment, Intel, Zilvermeer Productions, and Thenandal Studio Limited
🧠 The Process
- Filmed using Positron Voyager motion chairs, which integrate scent dispensers and haptic feedback
- Viewers experience the film in a specially designed VR pod, where motion, scent, and sound are synchronized
- Rahman directed and scored the film, working with a global team of technologists and artists
🎭 Storyline The narrative follows Juliet Merdinian, an orphaned heiress and musician (played by Nora Arnezeder), who embarks on a quest to find three mysterious men — each identified by a distinct scent. The story is a sensory thriller, weaving memory, music, and olfactory cues into a poetic chase across time and emotion.
