Luxid has unveiled a new AI-driven augmented reality (AR) and virtual reality (VR) platform aimed at digitizing the venue discovery process for hotel sales. This innovative tool is particularly tailored to address operational challenges in segments such as meetings, incentives, conferences and exhibitions (MICE), destination weddings, corporate events, and large-scale banquets.
Traditionally, these sectors represent a significant portion of revenue for many premium hotel properties but often involve time-intensive sales processes that rely heavily on physical site visits. Luxid’s platform seeks to streamline this process by enabling prospective clients – including corporate planners and event organizers – to explore banquet halls, meeting spaces, guest rooms, and outdoor venues virtually.
Using AR and VR tools, these individuals can view layouts, visualize event setups, and assess branding opportunities without having to physically visit the property. This approach not only saves time but also reduces the need for repeated site visits, potentially speeding up decision-making processes.
Luxid’s platform is designed to support hotel teams in engaging with clients across different locations, expanding outreach beyond local markets. The solution incorporates wearable technology components that allow users to access immersive presentations and real-time collaboration features between hotel representatives and clients during the planning stage.
Moreover, Luxid is developing a software development kit (SDK) and an AI-based content creation system. These tools are designed to enable hotel teams to create and update AR and VR presentations for different venue configurations quickly and efficiently. This approach can reduce dependence on external visualization services and allow for quicker updates in cases of renovations or layout changes.
By leveraging AI, Luxid’s platform aims to make the sales process more efficient while enhancing client engagement through immersive experiences. It represents a significant step towards digitizing hospitality venue showcases, offering both hotels and clients new ways to connect with each other remotely and virtually.
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