The 2026 World VR/AR/XR/MR Industry & Smart Glasses Expo will be held in May at the Guangzhou Canton Fair Complex, spotlighting China’s booming 350 billion yuan XR industry. With over 800 exhibitors from 30+ countries, including Meta, Pico, Huawei, and Thunderbird Innovation, the event promises cutting-edge showcases, industry matchmaking, and global collaboration
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Scale & Impact
- Date & Venue: May 2026, Guangzhou Canton Fair Complex
- Exhibition Area: 50,000 sqm (40% larger than previous editions)
- Exhibitors: 800+ from 30+ countries
- Industry Value: China’s XR market projected at 350 billion yuan by 2026
Exhibitors
- Global leaders: Meta, Pico, Huawei, Thunderbird Innovation
- Innovative startups: Nearly 100 “little giant” enterprises showcasing specialized XR solutions
Technology Showcases
- VR headset with replaceable optical engine (3840×3840 resolution per eye) for aerospace and driving simulation
- Full-colour Micro-LED AR glasses (0.36 cm³, 5000+ nits brightness) solving rainbow interference issues
- Hearing-assistance AR devices with 95% accurate voice-to-text conversion
- Lens-free sports recording glasses and clip-on translation glasses for myopia users
Forums & Matchmaking
- XR AI Global Industry Summit: Focus on spatial computing and AI model integration
- Trade Bridge pairing event: Expected to generate 20 billion yuan in deals, covering industrial simulation, medical navigation, and cultural tourism
Visitor Experience
- Smart exhibition app: Booth-level navigation, route planning, real-time trade negotiations
- Cloud exhibition hall: Hybrid online-offline participation
🌐 Why It Matters
- Global Hub: Reinforces Guangzhou as a national XR innovation center
- Industry Growth: Aligns with IDC forecasts of $128.8 billion global AR/VR investment by 2026
- Human-Centric Tech: Accessibility-focused AR devices highlight XR’s social impact
