As competition in the smart glasses market becomes increasingly intense, Viture is
trying to take a different path. In a recent exclusive interview with Tom’s Guide,
Emily, Chief Marketing Officer and co-founder of Viture, revealed that the company
will officially launch a new product category for a “connected lifestyle” in the fourth
quarter of this year under the name Vonder.
Unlike competing products such as Ray-Ban Meta, which include cameras and have
relatively bulky designs, Viture’s new product will focus first on two core priorities:
genuine fashion appeal and strong privacy protection.
Emily said, “We believe smart glasses should feel ‘invisible,’ not intrusive.
Technology should be integrated into timeless design, not the other way around.” She
noted that the most obvious pain point of current AI glasses is privacy – people around
you know that the device you are wearing is recording. Through Vonder, Viture hopes
to change that by making the glasses first a fashion item people truly want to wear,
and only second a smart device.
At the same time, Viture is continuing to advance its existing product line. The
company confirmed that, after multiple rounds of firmware updates, its XR glasses
Beast have become more mature and refined, and will go on full sale on April 27
through Best Buy, Amazon, and the company’s official website.
In addition, Viture has already partnered with Nvidia and the Stanford School of
Medicine to combine XR and AI for the optimization of medical laboratory
workflows. Looking ahead, Emily believes that the convergence of AR and AI glasses
is inevitable, but it will not happen overnight. Instead, it will be a gradual process
requiring simultaneous advances in optical efficiency, thermal design, battery life, and
everyday wearing comfort. Viture hopes to secure a place in this “battle for the face”
through its ecosystem, user base, and accumulated software capabilities.
