China’s smart glasses brand OHO sunshine, which has long focused on overseas
markets, has recently begun to accelerate its expansion into the domestic market. On
June 4, it officially launched its app, further entering China’s fast-growing AI glasses
market.
According to the company, OHO sunshine is positioned as “a fashionable smart
glasses brand for young people” and has long focused on audiovisual and open-ear
audio experiences. Its products cover outdoor, commuting, leisure, and entertainment
scenarios. The brand previously sold mainly in overseas markets and has already built
a user base on platforms such as Amazon US.
According to Amazon US smart glasses sales rankings in November 2025, three
products in the OHO Smart Glasses A8 Pro series entered the top 10, making OHO
sunshine one of the brands with the largest number of products on the list. These
products were mainly priced between USD 34.99 and USD 39.99, placing them
among the lower-priced products in the current overseas smart glasses market.
However, these products are mainly positioned as open-ear audio glasses and support
only basic functions such as Bluetooth audio playback and voice assistant activation.
They do not provide full AI capabilities.
In the AI glasses segment, OHO sunshine has also launched the higher-end OHO
Sunshine Edge Pro, priced at about $199 to $299 on Amazon. The product is
equipped with a 4K camera, supports two-way AI language translation, and offers
features such as real-time voice translation, photo capture, and local storage.
Compared with mainstream AI glasses such as Ray-Ban Meta and Oakley Meta,
which generally sell for more than $300, OHO Sunshine is priced significantly lower
and is clearly targeting the mass consumer market. The company also officially
launched its app yesterday, and it is now available in the Apple, Xiaomi, Honor, and
OPPO app stores. It will later be launched on Huawei, vivo, and Google Play as well.
According to the company, the app integrates both ChatGPT and Tongyi Qianwen
large models and supports AI chat, real-time translation, photo translation, voice
interaction, and cross-border online shopping. Its translation function supports two-
way translation in 165 languages, covering face-to-face translation, real-time
interpreting, and text translation.
