eight ministries and commissions, including the Ministry of Commerce,
issued the Implementation Opinions on Accelerating the Development of "AI +
Consumption." The document clearly calls for promoting the integration of artificial
intelligence with brain-computer interfaces, augmented reality (AR), virtual reality
(VR), mixed reality (MR), and other technologies, and for developing a batch of
internationally leading new products with strong consumer potential.
Among them, the smart wearable consumer market has been identified as a key area
for cultivation. The document calls for stronger R&D and promotion of new products
such as AI glasses, with a focus on highly visible consumer scenarios including real-
time translation and mobile payments.
In the cultural tourism sector, the opinions propose guiding tourist attractions to equip
themselves with smart products such as AI glasses and AI earphones, provide services
such as AI-powered tour guiding and navigation, and support national 4A-level and
above tourist attractions in building AI-powered real-world experience projects.
Regarding product launches, the opinions explicitly support first launches and debut
exhibitions of AI products, call for making full use of major exhibition platforms such
as the China International Import Expo and the China International Consumer
Products Expo to showcase new products, and encourage enterprises to open brand
specialty stores and demonstration experience centers.
In addition, the opinions propose establishing intelligent grading standards and an
evaluation system for AI terminals, improving product standards such as
interoperability, and increasing fiscal support. Local governments are encouraged to
prioritize support for consumption of next-generation smart terminals within the
framework of consumer goods trade-in policies, while the National Artificial
Intelligence Industry Investment Fund is expected to play a role in supporting the
development of related industries. (Source: VRAR WORLD)
China Issues Landmark Policy to Boost “AI + Consumption” — Covering VR, AR, and Smart Wearables
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